Duplin Winery highlighted for successfully selling sweet red wine
Duplin Winery is highlighted in Ohio for successfully selling sweet red wines for the past few years and pushing open the stigma related to sweet wines in the marketplace.
Long-term trending is moving towards greater experimentalism by wine consumers, who are increasingly less afraid to try something different. "The stigma around sweet wine has been blown up."
Ohio Beverage Monthly cites Duplin Winery as one of the regional brands successfully selling sweet red wine for the past few years. "I think the big boys saw the success in region sweet wine, and viewed it as a competitive threat."
Regional producers such as Duplin in North Carolina have sold hundreds of thousands of cases of sweet red and their products regularly show up in sales tracking data.