Having good-tasting, fun affordable wines is the current sweet spot to be in if you are selling wine in the U.S. these days. And the Wine Fast Track truly underlines the strength of very approachable, easygoing wines with clear imagery that do not take themselves too seriously and that, more importantly, generally sell for under $10 at retail, some for half that price. Of course, there are several Fast Trackers that sell for above $10 and a couple that retail above $15, including a few that feature lower-priced labels while also offering higher-priced reserve and single vineyard wines in their portfolio, for example. But overall, tight-fisted consumers are dominating the wine market in our current economic climate.
(Accompanied by West Coast and European wines and appearing for the second year) the Duplin wine portfolio hailing from the un-heralded wine producing region of North Carolina.
This year, the Wine Fast Track brands number 27, equaling last year's total. However, nine brands fell off the list.
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Each year a select number of national and international wine brands are honored and recognized in the industry. The Fast Track Brand Award is given based on sales and growth statistics and percentages meeting a minimum of 10% increase per year for the past 5 years. Duplin Winery's historic inclusion for the past two years on this international short list of powerhouse brands such as Gallo solidifies the presence of Duplin and their reintroduction of Muscadine wine to wine lovers across the globe.
